Final Project – Evaluating the Module – Jordan's Media Ramblings

I decided to create this project as a bit of light-hearted fun, but also to fashion some quite bizarre images that could look real to the untrained eye when viewed as standalone images. The feedback I have gained upon showing this to my peers and lecturers has been almost unanimously positive. Overall, I am happy with my finished piece. I think, while it is not overly serious, it looks professional and is appealing to the viewer.

To take this one step further if I was to carry on working on this project in the future, I would look to include historic videos as well as just creating more still images. I think this would add an extra layer to the levels of humour and maybe even create an added dimension of confusion, doubt or believability for those engaging with the project. I would also look at expanding this across various social media platforms. From what I gathered when researching similar pieces of media, this seems like the type of thing that could be popular on Facebook and Twitter also. While the format of the project is best suited to the layout of Instagram, it is harder to share the content of others with your peers, and when you do it is usually hidden from your followers. Facebook and Twitter are much more suitable platforms when it comes to simply sharing, retweeting and liking posts. This means I may have to adapt my content somewhat to suit other sites.

Another thing I could do in an effort to get the project to gain some traction and possibly even go viral would be to tag people, companies or places in each photograph, so it has the potential to be seen by a wider audience. Creating a hashtag could also have a similar consequence in that if enough people started using the hashtag or interacting with it, the greater the chance of the page being more visible to a broader audience, which could create some sort of snowball effect.

Because the breed of dog used in this project (the chow chow) isn’t a particularly popular one and it has a very distinct appearance, one other thing I could do to ramp up the audience engagement would be to invite viewers to look out for the dog for themselves, and to tag the Instagram account in any pictures they find or happen to have taken themselves.